Strip Malls in America

Prof. Stewart Hicks highlights the underestimated value of strip malls, asserting their increasing appeal in real estate as they adapt to changing market demands and contribute to community resilience. Despite being seen as outdated, strip malls support local entrepreneurship and provide essential services, with a recent uptick in interest and investment driven by high lease rates and impractical costs of new construction. The history of Market Square exemplifies how these spaces can leverage innovative design to enhance visibility and accessibility, benefiting various tenants. The narrative underscores the need for genuine community engagement in urban redevelopment while promoting data-driven strategies to unlock the full potential of strip malls.